This exhibition is a presentation of their work so far, showing all Ulla’s roles through the medium of photography and video, arranged chronologically so that we can track their development over the past year.
Ulla is a product of the AbFab agency. The agency gathers Ulla the Influencer and the Manager. Ulla is an ambassador for the AbFab Agency and also the only model with which it cooperates. Without Ulla, there would be no agency, and without agency there probably wouldn’t be Ulla. This exhibition is a presentation of their work so far, showing all Ulla’s roles through the medium of photography and video, arranged chronologically so that we can track their development over the past year. At the exhibition opening, Ulla will exclusively stage a performance. Considering the enchanting charisma and specificity of Influencerica Ulle, I decided to conceptualize this very original exhibition in the form of interviews with the diva in question. I think that you will be able to get to know her peculiar personality and gain insight into AbFab’s concept of work. It’s not necessary to write about Ulla, she says enough about herself. Ulla is beautiful, brave and determined.
— curator Ivana Vukušić
